YouTube creators as influencers
Aleksandrs Borovenskis
Does your video strategy revolve around YouTube creators as influencers? If it’s not, then it totally should! Here’s why. In a world where viewers have total control and an ever-growing array of content to choose from, traditional primetime has been replaced by personal primetimes — …
Foursquare Attribution expands to measure offline foot traffic
It’s Foursquare Day today (4²=16, get it?) — and it’s only right we spread some buzz the location-based app has come up with recently. The offline foot traffic from the billboard ads, ROI of which you always wanted to measure, can be as well tracked …
Adobe parodies influencers in a short film
Written and directed by comedian and filmmaker Zach Braff, “In The Time It Takes To Get There“, presented by Adobe Creative Cloud parodies social influencers and takes a humorous look at them — as if they were in the 19th century. Inspired by Adobe’s #MoviePosterMovie contest and produced in …
Snapchat to focus on stories and camera
At its first Snap Partner Summit today in Los Angeles, Snapchat is ready to discuss expanding access to its camera and augmented reality features. It’s a move that will enable more apps developers to piggyback on Snapchat’s proprietary technology, AdAge reports. CEO Evan Spiegel and his co-founder Bobby …
Discovering Influencers
Influencer discovery is like a night sky — you can gaze at the stars forever, dream and think about the future, fantasize, imagine and create illusions… Or you can pick one particular star, make it your own, the chosen one, the one to follow — …
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