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Snapchat to focus on stories and camera


Snapchat to focus on stories and camera

At its first Snap Partner Summit today in Los Angeles, Snapchat is ready to discuss expanding access to its camera and augmented reality features. It’s a move that will enable more apps developers to piggyback on Snapchat’s proprietary technology, AdAge reports.

CEO Evan Spiegel and his co-founder Bobby Murphy are set to take the stage on Thursday at the marquee event to outline the priorities for the year ahead.

Snapchat has declared itself a camera company, but, until now, that has been an abstract concept. So, what does it mean for a social media app that enables users to share fleeting videos to identify as a camera company? The partner summit will likely help clear that up.

Snapchat is expected to introduce new places for its camera to live outside its own app. As on the desktop version of Twitch, Snapchat could expand that kind of access to mobile developers, too. That way apps can tap into its augmented reality.

Don’t miss out on hearing the Snapchat news yourself — tune in to the Snap Partner Summit keynote live at 10:30 AM Pacific.

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