While traditional insights like total reach, views, and followers might seem appealing, our approach to choosing influencers is different. We deploy scientifically proven indicators to map out content that impacts human perception and behavior.

Content is important, but the more sophisticated and creative is your overall campaign planning and perspective on influencer choice, the more effective your activities are gonna be. We help to piece together this challenging puzzle.

Going with the gut feeling or judging by visual attractiveness is so romantic, but it does not always work in marketing, and you end up wasting your budgets. Trust the data — measured and analyzed, so you can achieve kick-ass results.